The Circular Economy is a compelling, prosperous business model that guides the decisions to manage our resources and achieve growth without environmental degradation. It is a new lens by which we can view production and consumption to create new growth economies where everything that is made can be unmade, just as it does in the natural world. 

The core principles of a circular economy — to design out waste and pollution, keep products and materials in use, and regenerate natural systems — are seen as an opportunity, and a new narrative for innovation and progress.

In a circular economy, everything that is created and used returns in loops to be regenerative and restorative. This circularity applied to our 'systems' can bring forth the change required to activate mass behaviour change and find balance in the use of the Earth's finite resources.

The World Economic Forum at Davos has the circular economy on the agenda as one of the key enablers of keeping global temperature rises below 2 degrees and to help manage resources for the expected 9 billion population by 2030. 

There is a huge opportunity and growing momentum around the world to reimagine business and brands using circular economy principles. An opportunity worth nearly $2 trillion in Europe alone and up to $8.8 billion in additional economic activity for Auckland, all with a reduction in carbon emissions and use of finite primary resources.